Ever since IIGJ-J was conceptualized by GJEPC, a vision to excel and position it
as a benchmark institute for the Gems and Jewelry sector has been the true aspiration;
also a strong focus on Design is the most integral part of its mandate. Not only
there is a great shortage of good Jewellery Designers and dedicated Jewelry Design
schools in India but the mere issue of other programs offered by various institute
focuses only on Design as Fashion based interface or they are drawing based design
focused and prescribing it to be an elitist practice of profession. Design in its
true potential is underutilized and thus operates for a particular section of society.
Yet another important issue to be raised here is that Design is a multi-tiered activity
in the Jewelry industry, so the number of programs to be offered to address the
true and specific needs of these requirements calls for a cohesion and plan programs
accordingly. This will enable us to differentiate all the programs against true
needs of the industry with minimum clashes of graduating profile with its fitment
in G & J industry context.
Design from a common man’s perspective has grown sufficiently in our country and
time seems to be appropriate to offer programs with strong focus on Design as attitude
rather just a skill (design will be defined as strategic tool at every level in
industry and society). The programs on offer at IIGJ-J will be free from its focus
being only on products and Fashion, etc instead be on changing industry needs, service
and social design so that institute engages primarily with the concerns and problems
confronting the larger context of promoting and establishing ‘Brand India’ as being
most respected global phenomenon. The USP of all the programs offered at IIGJ-Jaipur
will not be focusing on western and Industrial pattern in their orientation which
tends to produce, at best, designers with western aesthetic sensibilities conditioned
to a standardized design-process rather these programs will be more from ‘inside-out’
approach instead of ‘outside-in approach. Inside out-approach primarily operates
from the core of issues and concerns as against ‘outside-in’ being operative from
the surface level issues and merely being cosmetic.
Our vision and initiative is to establish a new paradigm shift in Design practice
and education liberating it from its conventional context, issues and concerns and
make it more relevant in a deep and meaningful way to our jewelry trade and society
as a whole. The graduates should get better value for their investment of time and
money and fetch good and prospective careers. The institute’s vision is to establish
clear focus on ‘education’ and it should become its brand perception. A broad research
agenda for IIGJ-J must begin by addressing a number of questions:
- What role an IIGJ-J graduate can ideally play in a jewelry business value chain?
- What is the current positioning of Design graduates from other colleges in industry
and how diverse portfolios are being handled by them? Tracking how they have progressed
and grown so far.
- How do we align ourselves to be actively present with government bodies when they
are formulating any initiative in G&J sector? And help them achieve national level
framework for education for this sector.
Please make note, Designer is not referred here in its current and general perspective
but as someone who is of high caliber and intellect and competent to deliver layered
issues of industry and will creatively participate at top management levels to resolve
them contextually. Focusing on Skill development for G&J sector is of prime concern
of our country, thus Prime Minister’s office initiated a complete drive under NSDC
(National Skill Development council) and IIGJJ became first training partner in
it for G & j industry skill needs. Aligned to it at IIGJJ we offer range of on Campus
and off-Campus short duration programs and workshops addressing design needs at
operative level on its specific function. All the programs under this category will
correspond to IIGJJ’s larger mandate and vision and aligning it to a sound understanding
of trade practices for global business environment.